Pink is in the air this month, as scores of local men sport the color every day in October in support of breast cancer awareness month. Members of the Real Men Wear Pink of Los Angeles campaign for the American Cancer Society join thousands of men throughout the country who have stepped up to help raise funds and awareness in the fight against breast cancer.

Local volunteers include healthcare professionals, lawyers and business owners, many of whom have been personally affected by breast cancer, like Ben Malkin, publisher of Conejo Valley Lifestyle and Malibu to Palisades Lifestyle magazines.

“This ongoing battle is very close to my heart since I lost my 47-year-old mother to breast cancer and I continue to support my soulmate and partner, Robin Chesler, as she finishes her fourth year as a breast cancer survivor,” shares Malkin.

Area participants include Dennis Castillo, of Infusio Beverly Hills; Walter Allen, mayor of Covina; and Councilmember Jose Huizar, 14th District.For a complete list of registered RMWP Ambassadors, visit RealMenWearPinkACS.org/LosAngelesCA. High-profile participants throughout the country include Syracuse University basketball coach Jim Boeheim; “The Bachelor” Ben Higgins in Denver, Colorado; Former Cincinnati Bengal and host of NBC’s “Spartan Race” Dhani Jones; President & CEO of MGM Grand Las Vegas Scott Sibella; and Boston Mayor Martin J. Walsh.

In addition to wearing pink throughout the month of October, participants are asked to raise a minimum of $2,500 by December 31 and generate awareness through social media.

“If all you can do is wear pink and raise $2,500, we really, really appreciate that support,” says Eric Knight, Senior Development Manager for the American Cancer Society, noting the resources provided to volunteers. “Participants are supplied with their own fundraising page, fundraising dashboard, email and social media templates—we make it really, really easy.”

“It is an honor and a true privilege to work with our Real Men Wear Pink Ambassadors, an elite group of leaders who represent their community in the fight against breast cancer,” says Veronica De Silva, Community Development Manager for the American Cancer Society. “We are so grateful to our participants who fund raise with such passion, innovation and creativity!”    

Teamwork

In conjunction with community and business leaders supporting the American Cancer Society’s efforts to diminish the pain and suffering of breast cancer through the Real Men Wear Pink campaign, communities across the country are uniting at Making Strides Against Breast Cancer events this month. Details about local Making Strides events can be found at MakingStridesWalk.org.

By stepping out to support the American Cancer Society’s fight for a world without breast cancer, The Real Men Wear Pink movement has raised more than $6.5 million in 2017, and Making Strides raised more than $60 million. These proceeds help the largest voluntary health organization fund programs like Road To Recovery® Reach To Recovery®, Hope Lodge Communities®, Patient Navigators, Breast Cancer Research, and Look Good Feel Better®.

While an estimated 240,000 women in the U.S. will be diagnosed with breast cancer this year, “We are making progress: breast cancer death rates have declined by 36% since 1989,” notes Gary Reedy, CEO of the American Cancer Society and Real Men Wear Pink participant. “I’m proud to take part in Real Men Wear Pink and excited to see so many leaders across the country do the same.”

To join the campaign, donate and find out more, contact Veronica De Silva at 818.468.9895 or visit RealMenWearPinkACS.org/LosAngelesCA.